1.  The latest  generation of quick-release chuck design,  with rods lifted and snapped into place within 15 seconds, saving setup time and effort.
2. Industrial-grade double-lining Oxford cloth with highly-reflective coating makes the light more even and softer while retaining its original CT and CRI.
3. The 16-sided shape of the softbox imparts a wraparound light quality with deep and large falloff; all umbrella ribs, made of military-grade steel, are heat-resistant and durable enough to withstand tens of thousands of presses without deformation.      
4. Umbrella ribs are externally mounted to ensure smooth and even coating on the inner side for less light loss and a brighter and softer lighting effect and to avoid displacement or poking holes.
5. Comes standards with a honeycomb grid (for directional control) and two high-quality diffusions to meet different needs for lighting.